1/21/2012

LIFECYCLE: 365 days in the life of a bike in NYC

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Thought this was interesting:
"Last year, Red Peak Branding conducted a unique urban experiment for Hudson Urban Bicycles. On January 1, 2011 we chained a fully loaded bike - bells, basket, lights and more - to a post along a busy Soho street. We took a picture of the bike everyday for 365 days, watching it slowly vanish before our eyes. The photos we took were then turned into a daily calendar. We call this project LIFECYCLE: 365 days in the life of a bike in NYC."



0:28 day 157 water bottle
0:31 day 214 basket
0:32 day 225 bike lock
0:33 day 231 seat, day 241 parcel rack
0:34 day 248 front wheel, day 252 handlebar grips
0:35 day 270 rest of the bike